Innovation & Licensing

Good brand protection and customer reputation can be critical to those involved in the Food and Drink industry. We can provide strategic advice on how best to protect your brand and how to use it to generate revenue whether by licensing, collaboration or supply arrangements.

Licensing of intellectual property rights (such as trademarks, copyright in labeling, know how in recipes etc) will often be a key part of any distribution and supply arrangements and it is important to ensure that the brand is used in a manner which is legal, consistent and maintains customer loyalty.

Innovation is vital to the future or continued success of a business and is key to our Food and Drink clients who are constantly striving for future profitable growth by developing business efficiencies. Our IP and Technology team is on hand to assist with the full range of issues that arise in this area including advising on patenting, CT systems, drafting collaborations and research and development agreements.